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עוד אופציה היא לקנות מאמרים באתרי תוכן פעילים. אפשר לעשות זאת דרך משרדי יח”צ (שמן הסתם יביאו לכם את האתרים הטובים ביותר כמו כלכליסט, דה מרקר וישראל היום) או פשוט למצוא אתרי תוכן בצורה עצמאית ולשאול אותם כמה עולה חבילת מאמרים.
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כדי להשיג קישורים נכנסים מציבים תכנים וקישורים באתרים רלוונטיים לתחום העיסוק של האתר שלנו, או שמקבלים קישורים נכנסים טבעיים על-ידי גולשים אחרים.
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תוכן זה לא רק טקסט, אלא כל דבר הנמצא בעמוד ומספק לגולש את מה שחיפש (טקסט משכנע, תמונות, סרטוני וידיאו ועוד).
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